5 Branding Mistakes You Might Be Making

...and how to fix them like a boss.

Let’s be real — branding isn’t just about having a pretty logo. It’s how your business looks, feels, and connects with the people you’re trying to serve. Whether you’re just starting out or you’ve been hustling for a minute, these 5 branding mistakes could be keeping you from standing out and showing up like the CEO you are.

1. You're Inconsistent With Your Visuals

If your Instagram looks one way, your website looks another, and your flyers are all over the place... that’s a problem.

Fix it:

Pick 2-3 brand colors, 2 fonts (headline + body), and a style — and stick to it everywhere. Use templates or hire a designer (hi 👋🏽) to help you create a consistent look across platforms.

2. You're Talking to “Everyone”

Sis, when you try to serve everyone, you connect with no one. Your brand should speak directly to your dream client like you’re in her head.

Fix it:

Get clear on your audience. Who is she? What does she need help with? What vibe does she love? Then brand for her, not everybody.

3. You're Copying Instead of Creating

Scrolling Pinterest or IG for inspo is cool, but copying someone else’s vibe, colors, or captions will never hit the same. Your brand is YOU — unique and original.

Fix it:

Start with your own story, your values, and your energy. Use mood boards to get inspired, but always put your own twist on it. People want authenticity.

4. You're Not Investing in Branding Tools

If you’re still using blurry screenshots or stretched-out graphics, it’s time to level up. Bad visuals = people keep scrolling.

Fix it:

Invest in Canva templates, professional logos, or branding kits. You don’t need a million dollars — just the right resources (P.S. I got you — check the shop 👀)

5. You're Branding... but You're Not Showing Up

Branding isn’t a one-time thing. You have to show up consistently to build trust and recognition.

Fix it:

Post. Engage. Email your list. Share your story. Your brand comes alive when you do. Don’t just build it — work it!

Final Thoughts:

Branding isn’t about perfection. It’s about clarity, consistency, and connection.

If you’ve made these mistakes before, no stress. Now you know better, so you can do better.

Want help building a brand that actually reflects your hustle?

👉🏽 Check out my branding kits + templates or book a 1:1 strategy call!

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